- Subject
- Production tech stack
- Expert
- Philip B
- WHAT WORKS
- The core services fit early traffic, the queue protects slow jobs, and the deployment model is straightforward to operate.
- NEEDS WORK
- The database is still a single write bottleneck. At roughly 10× current volume, reporting and background jobs will compete with customer traffic.
- NEXT STEPS
- Add read replicas and workload alerts before the next growth phase.
- Subject
- Primary logo
- Expert
- John H
- WHAT WORKS
- The silhouette is distinctive, and the full-size lockup has strong visual balance.
- NEEDS WORK
- At 24px the inner gap closes and the light wordmark loses definition, so the logo does not hold at common interface sizes.
- NEXT STEPS
- Open the inner gap, increase the minimum stroke weight, and retest a simplified lockup at 16px, 24px, and 32px.

- Subject
- Series A pitch deck
- Expert
-
- WHAT WORKS
- The problem, wedge, and why-now argument land quickly. The financial story supports the ask without crowding the narrative.
- NEEDS WORK
- Nothing blocks the meeting. The market slide has one extra benchmark that slows the read, but removing it is optional polish.
- NEXT STEPS
- Send it. Remove the second benchmark only if there is time before the meeting.
- Subject
- Marketing strategy doc
- Expert
- Maya R
- WHAT WORKS
- The audience, positioning, and channel priorities are clear, and the strategy gives the team a practical sequence instead of a list of tactics.
- NEEDS WORK
- The acquisition targets are not tied to budget or conversion assumptions, so the channel mix looks more certain than the evidence supports.
- NEXT STEPS
- Add one scenario linking spend, conversion rate, and qualified pipeline, then name the first 30-day test for each priority channel.